Zerodha.com SEO Issues, Traffic and Optimization Tips

Domain

Zerodha.com

Captured October, 13 2026 12:29:36 PM

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Search Engine Optimization

Title Tag

Zerodha: Online brokerage platform for stock trading & investing
Length: 64 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Online stock brokerage platform for trading and investing in stocks, futures, options, commodities, currency, ETFs, mutual funds, and bonds.
Length: 140 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	4	4	0	0	0

<H1> Invest in everything </H1>
<H2> Trust with confidence </H2>
<H2> Unbeatable pricing </H2>
<H2> Free and open market education </H2>
<H2> Open a Zerodha account </H2>
<H3> Customer-first always </H3>
<H3> No spam or gimmicks </H3>
<H3> The Zerodha universe </H3>
<H3> Do better with money </H3>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Zerodha: Online brokerage platform for stock trading & investing

zerodha.com/

Online stock brokerage platform for trading and investing in stocks, futures, options, commodities, currency, ETFs, mutual funds, and bonds.

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 23 images on this web page

17 ALT attributes are empty or missing.

https://zerodha.com/static/images/products/kite-logo.svg
https://zerodha.com/static/images/products/console.svg
https://zerodha.com/static/images/products/kite-connect.svg
https://zerodha.com/static/images/products/coin.svg
https://zerodha.com/static/images/products/varsity.png
https://zerodha.com/static/images/products/tqna.png
https://zerodha.com/static/images/products/varsity.png
https://zerodha.com/static/images/products/tqna.png
/static/images/kc-banner-image.svg
/static/images/pricing-eq.svg
/static/images/pricing-eq.svg
/static/images/other-trades.svg
/static/images/index-education.svg
https://zerodha.com/static/images/logo.svg
https://zerodha.com/static/images/x-twitter.svg
https://zerodha.com/static/images/youtube.svg
https://zerodha.com/static/images/whatsapp-logo.svg

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

zerodha9
account7
trading7
broking6
market6
open5
mutual5
stock5
sebi5
support4
kite4
platform4
demat4
securities4
bank4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
zerodha	9
account	7
trading	7
broking	6
market	6
open	5
mutual	5
stock	5
sebi	5
support	4
kite	4
platform	4
demat	4
securities	4
bank	4

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 21.18%

Text content size	6235 bytes
Total HTML size	29444 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 29 KB to 7 KB (75.3 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 104.18.117.40 does not redirect to zerodha.com

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://zerodha.com/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://zerodha.com/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 16 Years, 238 Days

Created Date: 17th-Feb-2010

Updated Date: 20th-Sep-2023

Expiry Date: 17th-Feb-2033

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: ZERODHA.COM
Registry Domain ID: 1585706439_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.cloudflare.com
Registrar URL: https://www.cloudflare.com
Updated Date: 2023-09-27T00:55:40Z
Creation Date: 2010-02-17T12:26:39Z
Registrar Registration Expiration Date: 2033-02-17T12:26:39Z
Registrar: Cloudflare, Inc.
Registrar IANA ID: 1910
Domain Status: clienttransferprohibited https://icann.org/epp#clienttransferprohibited
Registry Registrant ID:
Registrant Name: DATA REDACTED
Registrant Organization: DATA REDACTED
Registrant Street: DATA REDACTED
Registrant City: DATA REDACTED
Registrant State/Province: Karnataka
Registrant Postal Code: DATA REDACTED
Registrant Country: IN
Registrant Phone: DATA REDACTED
Registrant Phone Ext: DATA REDACTED
Registrant Fax: DATA REDACTED
Registrant Fax Ext: DATA REDACTED
Registrant Email: https://domaincontact.registrar.cloudflare.com/zerodha.com
Registry Admin ID:
Admin Name: DATA REDACTED
Admin Organization: DATA REDACTED
Admin Street: DATA REDACTED
Admin City: DATA REDACTED
Admin State/Province: DATA REDACTED
Admin Postal Code: DATA REDACTED
Admin Country: DATA REDACTED
Admin Phone: DATA REDACTED
Admin Phone Ext: DATA REDACTED
Admin Fax: DATA REDACTED
Admin Fax Ext: DATA REDACTED
Admin Email: https://domaincontact.registrar.cloudflare.com/zerodha.com
Registry Tech ID:
Tech Name: DATA REDACTED
Tech Organization: DATA REDACTED
Tech Street: DATA REDACTED
Tech City: DATA REDACTED
Tech State/Province: DATA REDACTED
Tech Postal Code: DATA REDACTED
Tech Country: DATA REDACTED
Tech Phone: DATA REDACTED
Tech Phone Ext: DATA REDACTED
Tech Fax: DATA REDACTED
Tech Fax Ext: DATA REDACTED
Tech Email: https://domaincontact.registrar.cloudflare.com/zerodha.com
Registry Billing ID:
Billing Name: DATA REDACTED
Billing Organization: DATA REDACTED
Billing Street: DATA REDACTED
Billing City: DATA REDACTED
Billing State/Province: DATA REDACTED
Billing Postal Code: DATA REDACTED
Billing Country: DATA REDACTED
Billing Phone: DATA REDACTED
Billing Phone Ext: DATA REDACTED
Billing Fax: DATA REDACTED
Billing Fax Ext: DATA REDACTED
Billing Email: https://domaincontact.registrar.cloudflare.com/zerodha.com
Name Server: kara.ns.cloudflare.com
Name Server: ken.ns.cloudflare.com
DNSSEC: unsigned
Registrar Abuse Contact Email: registrar-abuse@cloudflare.com
Registrar Abuse Contact Phone: +1.4153197517
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2026-10-13T07:00:46Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

Cloudflare provides more than 13 million domains with the tools to give their global users a faster, more secure, and more reliable internet experience.

NOTICE:

Data in the Cloudflare Registrar WHOIS database is provided to you by Cloudflare
under the terms and conditions at https://www.cloudflare.com/domain-registration-agreement/

By submitting this query, you agree to abide by these terms.

Register your domain name at https://www.cloudflare.com/registrar/

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://zerodha.com
Length: 7 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

5 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.01 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

89 / 100

Page Speed

Zerodha.com desktop website speed is fast. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: EN-US

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
zerodha.net	Already Registered
zerodha.org	Already Registered
zerodha.biz	Already Registered
zerodha.us	Already Registered
zerodha.info	Already Registered

Typo Availability

Domains (TLD)	Status
xerodha.com	Already Registered
serodha.com	Available
aerodha.com	Available
zwrodha.com	Available
zsrodha.com	Available

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Awesome! This page is mobile-friendly!
Your mobile friendly score is 100/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

67 / 100

Page Speed

Zerodha.com mobile website speed is medium range. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Technologies

Server IP

Server IP	Server Location	Service Provider
104.18.117.40	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

True

Perfect, your website doesn't use inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$60 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

No Global Rank

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

Popularity at	None
Regional Rank	None

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Link Analysis

In-Page Links

We found a total of 83 links including both internal & external links of your site

Anchor	Type	Follow
http://zerodha.com/	Internal Links	Dofollow
Signup	Internal Links	Dofollow
About	Internal Links	Dofollow
Products	Internal Links	Dofollow
Pricing	Internal Links	Dofollow
Kite Connect Trading APIs	Internal Links	Dofollow
Varsity	Internal Links	Dofollow
Calculators	Internal Links	Dofollow
Brokerage calculator	Internal Links	Dofollow
Margin calculator	Internal Links	Dofollow
SIP calculator	Internal Links	Dofollow
Z-Connect blog	Internal Links	Dofollow
Circulars / Bulletin	Internal Links	Dofollow
IPOs	Internal Links	Dofollow
Markets	Internal Links	Dofollow
Sign up for free	Internal Links	Dofollow
Our philosophies.	Internal Links	Dofollow
http://zerodha.com/products	Internal Links	Dofollow
Explore	Internal Links	Dofollow
See pricing	Internal Links	Dofollow
Varsity	Internal Links	Dofollow
Minor demat account	Internal Links	Dofollow
NRI demat account	Internal Links	Dofollow
HUF demat account	Internal Links	Dofollow
Commodity	Internal Links	Dofollow
Dematerialisation	Internal Links	Dofollow
Fund transfer	Internal Links	Dofollow
MTF	Internal Links	Dofollow
Contact us	Internal Links	Dofollow
Circular	Internal Links	Dofollow
Downloads	Internal Links	Dofollow
Philosophy	Internal Links	Dofollow
Press & media	Internal Links	Dofollow
Zerodha Cares (CSR)	Internal Links	Dofollow
Open source	Internal Links	Dofollow
Referral program	Internal Links	Dofollow
Brokerage charges	Internal Links	Dofollow
Market holidays	Internal Links	Dofollow
Economic calendar	Internal Links	Dofollow
Sectors	Internal Links	Dofollow
Gift Nifty	Internal Links	Dofollow
[email protected]	Internal Links	Dofollow
[email protected]	Internal Links	Dofollow
Terms & conditions	Internal Links	Dofollow
Policies & procedures	Internal Links	Dofollow
Privacy policy	Internal Links	Dofollow
Disclosure	Internal Links	Dofollow
For investor's attention	Internal Links	Dofollow
Investor charter	Internal Links	Dofollow
Sitemap	Internal Links	Dofollow
Support	External Links	Dofollow
Kite Trading platform	External Links	Dofollow
Console Backoffice	External Links	Dofollow
Coin Mutual funds	External Links	Dofollow
Trading Q&A	External Links	Dofollow
Nudge	External Links	Dofollow
Kill Switch	External Links	Dofollow
Try Kite demo	External Links	Dofollow
TradingQ&A	External Links	Dofollow
https://x.com/zerodha	External Links	Dofollow
https://facebook.com/zerodha.social	External Links	Dofollow
https://instagram.com/zerodhaonline/	External Links	Dofollow
https://linkedin.com/company/zerodha	External Links	Dofollow
https://www.youtube.com/@zerodhaonline	External Links	Dofollow
https://whatsapp.com/channel/0029Va8tzF0EquiIIb9j791g	External Links	Dofollow
https://t.me/zerodhain	External Links	Dofollow
https://play.google.com/store/apps/details?id=com.zerodha.kite3	External Links	Dofollow
https://apps.apple.com/in/app/kite-zerodha/id1449453802	External Links	Dofollow
How to file a complaint?	External Links	Dofollow
Status of your complaints	External Links	Dofollow
Careers	External Links	Dofollow
Zerodha.tech	External Links	Dofollow
SEBI SCORES	External Links	Nofollow
SMARTODR	External Links	Nofollow
Smart Online Dispute Resolution	External Links	Nofollow
Grievances Redressal Mechanism	External Links	Dofollow
Project Jagrook by SEBI	External Links	Dofollow
NSE broker factsheet	External Links	Nofollow
create a ticket here	External Links	Dofollow
NSE	External Links	Nofollow
BSE	External Links	Nofollow
MCX	External Links	Nofollow
MSEI	External Links	Nofollow

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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

Broken links were found on this web page

http://zerodha.com/cdn-cgi/l/email-protection#53303c3e233f323a3d2720132936213c373b327d303c3e

http://zerodha.com/cdn-cgi/l/email-protection#c4a0b484bea1b6aba0aca5eaa7aba9

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Next scan

Zerodha.com

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

89 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

67 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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